Role - Digital Content Creator, Feb 2020 - Apr 2021
Tools - Adobe Illustrator, Adobe Premiere Pro, Procreate, Canva, Later, Instagram, FaceBook, MailChimp, Trello
About - FYE is a mentoring program offered at Humber College for first-year students. As FYE Lakeshore's Digital Content Creator, I led their creative digital strategy and equitable content development while maintaining careful consideration of accessibility, inclusivity, and ethics for all students.
Brief Strategy Overview
I started my role with FYE just as the world was moving all online. During this time, FYE's digital presence was required to quickly adapt to the new reality of online education, mentoring, and life overall. The amount of digital engagement required for FYE increased immensely in a unique way.
Ultimately, since FYE was no longer able to build its social media around in-person content, the new vision for FYE's digital presence moving forward quickly became all about focusing on re-humanizing FYE's Instagram by highlighting the FYE community more through student spotlights and opening up a lot more communication and engagement with students through interactive posts.
Instagram Stories: Branding
Instagram Feed: Contests / Challenges
Below is an example of some of the results and statistics of a social media contest I ran on Instagram at the beginning of the academic year to help introduce first-year students to Humber College. This contest requested students to comment various thoughts and opinions on their student experiences, as well as, engage in multiple interactive Instagram stories over the course of 3 weeks, for the chance of winning the weekly prize.
Altogether, the contest had a total of 890 entries and responses (comments and direct messages) from students. Please reach out if you'd like to see these results in more detail.
Instagram Feed: Event / Workshop Promotion