Digital Campaign

Role - Campaign Strategist and Graphic Designer, Mar 2019

Tools - Adobe Illustrator, Adobe Photoshop

Team - Matt Emmons, Lauryn Ferkul, Xana Mills, Luca Farrugia

About - In my final social media class, our final was to create a full-scale social media campaign. Our deliverables included a proposal, pitch presentation, strategies, key performance indicators, market research, personas, owned, shared, earned, and paid content, a campaign calendar, an analytical report, and a final campaign presentation.

Below are a few of the pieces that I created.

Instagram: Owned and Paid

Instagram: Earned

FaceBook: Shared